Case Study
Top-level vision and strategy
for SME in a B2B environment.

To shift focus towards sustainability and work from an informed background, I completed the ‘Business Sustainability Management’ course at the ‘Institute of Sustainability Leadership of Cambridge University’ in 2020.

Set ambitious goals & apply system thinking.
No matter if it’s about a new product, service, strategy or business model, our world is urging new solutions towards system-level change.

A holistic approach and open mindset for collaboration will drive innovation to get future-ready, more resilient towards external risks, and take on our social, environmental and economic responsibilities. Any business, serious about sustainability will gradually need to move towards system-level change.