Disrupting Puplic transport
Leveraging Sustainability to outperform an established business case
Helping our client to define its unique service proposition, to innovate and outperform the UK business case of rolling stock.
Guided by our clients’ vision and values, and restricted by the specific and complex industry context.
Challenge
Delivering innovation against the complex market as well as procurement structures and processes of rolling stock. Enable our client to drive innovation by design in a highly regulated and slowly moving market.
How can innovation be delivered in a product with a 15-year live-span?
How can design and innovation processes help to overcome common market restrictions?
“Philipp’s astute interest and rich dialogue in diverse aspects expand beyond the mere design world into cultures, customs, and universal human aspects. ”
Approach
Onboarding the supply chain; move from supply, to value-chain and build long-term relationships.
Establish a common language and common vision throughout the value-chain.
A strong vision helps to build trust and establish long-term relationships between partners, which is the fundamental base of any innovation process.
Outcome
Based on Values, CX Principles, Journey Insights, and Rolling Stock context, we developed an experience design toolkit.
It is meant to help construct and evaluate onboard experiences fast and agile.
The experience toolkit allows different partners along the value chain, to discuss and establish a common vision, early on in the development process. Adding a higher incentive to the project, gives purpose and helps to overcome barriers as a team.
Role
Hired as a team and design lead, I have been responsible for the internal creative process, direction approach and final design delivery of the project, as well as the client communication.
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