Great outdoor 360.
One potential pathway towards a regenerative future of Decathlon Outdoor.
Helping Decathlon Outdoor to kick-start their journey towards regeneration.
In early 2023, I helped the internal design team develop a vision for Decathlon's future outdoor experience.
Decathlon is big, and so it’s ambition.
Aligned with the Paris Agreement from 2019, Decathlon's goal is to become carbon neutral and reduce its impact on our planet dramatically.
We set out to define how this change will influence Decathlon's way of doing business and interacting with its customers.
Building on the vast experience and know-how within the company, what are potential business models to allow Decathlon Outdoor to reach its ambitious goals?
During a two-day creative workshop with the leadership and creative team, we developed realistic starting points for potential future experiences of a regenerative business model from a variety of directions.
In the following synthesis phase, we shaped a strong vision statement for Decathlon Outdoor consisting of 3 intertwined concepts about the right equipment, the right community, and the right location.
“We still use the work provided, 2 years later. It continues to be of exceptionally high quality and perfectly adapted to our challenges and expectations.”
We are big, and we are doing well, so we have a huge responsibility.
Results
3 future concepts building one cohesive vision for decathlon outdoor - from Co2 reduction to an enhanced engagement with communities and an approach to re-infusing nature into everyday living.
Cohesive Pitch deck, intending to spread our ideas within Decathlon to initiate coordinated movement towards a more regenerative way of doing business.
My Role
Responsible for the overall project approach on how to define future experiences.
Planning and facilitating the two-day workshop with the decathlon outdoor leadership team.
As an external consultant – bring an ‘outside’ view to the team.
Owning the after-workshop synthesis phase.
Production and Design of the final pitch deck.
Ready to define your role?
Book a chat and find out how I can help you.